Raja Muhammad Shoaib
Digital Marketing & SEO Specialist
Leading digital marketing strategies, business planning, and execution for international and local businesses. Specializing in conversion optimization, multi-channel campaigns, and performance marketing with proven ROI results.
Professional Experience
Digital Marketing Specialist – SEO & Paid Ads Expert
Digital Marketing Concern (DMC) | Lahore, Pakistan & Texas, USA
June 2023 – Present (2.5+ years)
🌐 Websites I Manage & Lead (Digital + Traditional Marketing):
- abbottabadproperty.com – Abbottabad, Pakistan-based real estate platform (2.5 years)
- digitalmarketingconcern.com – US-based digital marketing agency serving local home service providers (plumbers, HVAC contractors, remodeling contractors)
Creating business plans, executing marketing strategies, managing campaigns, and following up on performance for both platforms.
- Multi-Channel Campaign Management: Orchestrated Google Ads campaigns across Search, Display, YouTube, Shopping, Call-Only, and Performance Max (PMAX) for international clients, driving measurable ROI and market expansion.
- Local Service Business Expertise: Specialized in serving plumbing contractors, real estate agencies, home remodeling contractors, and HVAC businesses, managing $2,000-$10,000 monthly ad budgets per client across Meta and Google Ads.
- Meta Advertising Excellence: Developed high-converting Facebook & Instagram campaigns with advanced pixel implementation, retargeting funnels, and conversion-optimized ad sets.
- Strategic Business Planning & Execution: Created comprehensive business plans and go-to-market strategies. Execute and follow up on all strategic initiatives for client growth.
- Conversion Rate Optimization (CRO): Expert in optimizing landing pages to maximize conversions through A/B testing, user experience improvements, and data-driven design decisions.
- Market Intelligence & SEO: Conducted keyword research, SEO audits, and competitor analysis using SEMrush and Ahrefs.
- Performance Optimization: Led A/B testing across ad creatives, landing pages, and bidding strategies to reduce CPA and improve conversion rates.
- Analytics & Reporting: Leveraged Google Analytics, SEMrush, and Ahrefs to deliver detailed reports on CTR, CPC, conversions, ROAS, and ROI.
Trainer – Digital Marketing, Google Ads & Meta Ads
Skill Development Center, Punjab University (SDC-PU) | Lahore
Present
Teaching comprehensive courses in:
- Digital Marketing Fundamentals & Strategy
- Google Ads Mastery (Search, Display, YouTube, PMAX, Shopping)
- Meta Ads (Facebook & Instagram Marketing)
- Performance Marketing & Conversion Optimization
- Campaign Analytics & ROI Measurement
Visiting Lecturer (Sociology & Gender Studies)
Multiple Universities | Lahore, Pakistan
April 2019 – August 2025 (6+ years)
Institutions: Bahria University, University of Management and Technology, University of the Punjab
Courses Taught: Gender Studies, Women in Distress, Medical Sociology, Civics & Community Engagement, Research Methods
Blended academic insight with real-world social trends. Emphasized critical thinking, gender equity, and media literacy.
Board Member, Finance Secretary & Proposal Writer
Women Workers Help Line | Lahore, Pakistan
2011 – Present (14 years)
Working for marginalized women and girls
Key Responsibilities & Impact:
- 💼 Board Member – Strategic planning and governance
- 💰 Finance Secretary – Budget management and financial oversight
- 📝 Proposal Writer – Securing donations and funding for programs
Program Impact:
- Microfinancing for Small Businesses: Managing funds to provide microloans for women entrepreneurs to start and grow their businesses.
- Skills Development Programs: Organizing training in modern skills including AI, Digital Marketing, and tech-focused education to empower women for the digital economy.
- Managed social media and donor-focused campaigns for women's empowerment initiatives.
- Coordinated media outreach and executed gender equity programs for marginalized communities.
- Developed detailed reports for stakeholders and donors to demonstrate program impact and secure continued funding.
Core Skills & Expertise
Google Ads (All Types)
Meta Ads Manager
SEO & SEM
Keyword Research
Conversion Rate Optimization
Landing Page Optimization
Sales Funnel Management
Google Analytics
SEMrush & Ahrefs
A/B Testing
Content Strategy
Ad Copywriting
Business Planning
Market Research
ROI Optimization
Performance Marketing Training
Proposal Development
Team Leadership
Education
M.Phil. Sociology
University of Management and Technology
2021
MSc Gender Studies
University of the Punjab
2010
B.Com
Govt. College of Management Science, Mansehra
2004
D.Com
Emerson College of Management Sciences, Abbottabad
2002
Certifications & Training
Google Ads Mastery Course 2025
Meta Ads Complete Course 2025
Three Months Advanced Google Ads Course (2025)
Complete Digital Marketing - Udemy (27 Courses)
Google Ads Certification (Google & Coursera)
YouTube Ads Training - Udemy (2025)
Ultimate Digital Marketing Master Class (2024)
Advanced Google Ads Course - DMC (2023)
Social Media Marketing - DMC Lahore (2021)
SEO & Search Engine Optimization - UMT (2021)
Advanced SEO & Social Media - DMC (2021)
Keyword Research - SEMrush Academy
Research & Publications
Published Research
- Evolving Gender Dynamics: Insights from Pakistani Professional Couples (2023)
- Gendered Social Capital Guiding Women Career Planning, PRJAH (2021)
Conference Participation:
- International Conference on Gender Studies – "Transformations in Global Gender Identities" (2021)
- TESOL Open Conference (2021)
- National Women's Studies Conference, Maryland University (2017)
- Guest Observer – Arizona State University, USA
Get In Touch
© 2025 Raja Muhammad Shoaib. All Rights Reserved.
Digital Marketing Specialist | SEO Expert | Business Strategist | Educator
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